Misery Loves Co.

Misery Loves Co., located at 46 Main Street in Winooski, Vermont, has evolved significantly since its inception in 2012. Initially a full-service dinner and brunch restaurant, it has become a beloved neighborhood market and luncheonette. The establishment, founded by Laura Wade and Aaron Josinsky, has adapted to changing times, particularly during the COVID-19 pandemic, which prompted a shift in their business model and personal lives.

The restaurant now offers various services to cater to different customer needs. Their luncheonette serves popular items like the MLC Benedict and what’s been voted Burlington’s best Bloody Mary. The market aspect of the business provides take-home meals, local produce, and kitchen essentials for those looking to cook at home. From 9 am to 3 pm, customers can enjoy grab-and-go options from their sandwich deli, featuring items such as the Egg Sandwich, Pastrami Reuben, and Chickpea Harissa Stew.

Misery Loves Co. has garnered recognition for its culinary excellence, with the team receiving a James Beard Foundation Award nomination. The restaurant is known for its seasonal approach to cooking, utilizing produce from its own farm on Lake Champlain Island. In August 2022, it opened a sister restaurant, Onion City Chicken & Oyster, further expanding its culinary offerings in the area. The establishment prides itself on being a hub for the community, offering a place where people can come multiple times a week for sustenance and comfort.